The Jeep® brand introduced the 10th installment in its Twelve 4 Twelve Wrangler series at the Smoky Mountain Jeep Invasion, one of the nation’s largest gatherings of Jeep enthusiasts. The annual event attracts nearly 50,000 attendees and approximately 20,000 Jeep vehicles, making it a fitting setting for the debut.
The 2027 Jeep Wrangler Smoky Mountain Special Edition adds exclusive styling and adventure-ready details to the legendary Wrangler, giving drivers another way to stand out on the road and the trail. For Jeep fans in New England and beyond, it represents the latest chapter in the Wrangler’s long history of capability, customization and community.
Inspired by the Jeep Community
The name Smoky Mountain carries special significance for Jeep enthusiasts. The Great Smoky Mountains region has become a destination for off-road fans and serves as the backdrop for major Jeep gatherings, including the annual Great Smoky Mountain Jeep Invasion in Tennessee.
With the 2027 Wrangler Smoky Mountain Special Edition, Jeep is recognizing the enthusiasts who have helped make Wrangler culture what it is today. The model celebrates the sense of community surrounding Jeep ownership, from organized events and trail rides to the famous tradition of Jeep owners waving to one another on the road. Even the popular Jeep ducking tradition has become part of that culture, with owners leaving rubber ducks on other Jeeps as a fun way to recognize fellow members of the community.
Distinctive Smoky Mountain Style
The new Jeep Wrangler Smoky Mountain Special Edition builds on the Wrangler’s instantly recognizable design while adding details that distinguish it from the rest of the lineup. Special-edition exterior touches give the Wrangler a unique appearance inspired by its adventurous namesake. Combined with the Wrangler’s iconic seven-slot grille, removable doors and available open-air configurations, the Smoky Mountain maintains the unmistakable character that has made Wrangler one of the most recognizable SUVs on the road.
The result is a Wrangler designed to look at home whether it is exploring a trail, heading to a Jeep gathering or navigating everyday life.
Built on Legendary Wrangler Capability
While the Smoky Mountain Special Edition brings a fresh look to the lineup, its foundation remains the capable Jeep Wrangler. Wrangler has built its reputation around authentic 4x4 capability and a design engineered for adventure. Its combination of ground clearance, available four-wheel-drive systems and rugged construction allows drivers to explore terrain that would be challenging for a conventional SUV.
That capability is paired with the Wrangler's signature open-air freedom. Depending on configuration, removable tops and doors allow drivers to create an entirely different experience behind the wheel—one of the qualities that continues to separate Wrangler from other SUVs.
Built on Legendary Wrangler Capability
While the Smoky Mountain Special Edition brings a fresh look to the lineup, its foundation remains the capable Jeep Wrangler. Wrangler has built its reputation around authentic 4x4 capability and a design engineered for adventure. Its combination of ground clearance, available four-wheel-drive systems and rugged construction allows drivers to explore terrain that would be challenging for a conventional SUV.
That capability is paired with the Wrangler's signature open-air freedom. Depending on configuration, removable tops and doors allow drivers to create an entirely different experience behind the wheel—one of the qualities that continues to separate Wrangler from other SUVs.
More Than an SUV
For many owners, driving a Jeep Wrangler is about more than simply getting from one destination to another. Wrangler has developed a community unlike almost any other vehicle, complete with traditions, events and a shared enthusiasm for exploration. The Wrangler Smoky Mountain Special Edition puts that community front and center. Rather than simply introducing another appearance package, Jeep is using the special edition to recognize the people and experiences that have helped shape the Wrangler lifestyle.
And with Jeep continuing to expand the 2027 Wrangler family, enthusiasts will have even more ways to find a Wrangler that matches their personality and plans.
"Few places capture the spirit of the Jeep brand quite like Smoky Mountain Invasion," said Branden Coté, Jeep brand CEO. "This event brings together thousands of members of the Jeep community who share a passion for adventure, freedom and the outdoors. The Wrangler Smoky Mountain special edition celebrates that connection, honoring the people, the place and the passion that make this gathering so special, while delivering the legendary capability, open-air freedom and personalization that define every Jeep Wrangler."
Orders are now open for the 2027 Jeep Wrangler Smoky Mountain Special Edition. Available exclusively on four-door Wrangler models, the package can be paired with either the 2.0-liter engine with automatic transmission or the 3.6-liter engine with automatic transmission.
Priced at just $80 more than a comparably equipped Wrangler Willys, the Smoky Mountain Special Edition combines distinctive styling, proven Wrangler capability, and exclusive details for Jeep enthusiasts looking to stand out on and off the road.
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